The Mobile Shopping Engagement: Surveys’ Review and Empirical Study

Author:

Gkiolnta Eftychia, ,Saprikis Vaggelis,Vlachopoulou Maro, ,

Publisher

University of Warsaw

Reference53 articles.

1. An empirical model of customer loyalty in the Jordanian mobile telecommunications market;Akroush;International Journal of Mobile Communications,2011

2. Why do consumers go internet shopping again? Understanding the antecedents of repurchase intention;Chen;Journal of Organizational Computing and Electronic Commerce,2012

3. The quality of mobile shopping system and its impact on purchase intention and performance;Chen;International Journal of Managing Information Technology,2013

4. Identifying key factors for increasing royalty of customers in mobile shopping services.;Chen;Proceedings of the International Multi-Conference of Engineers and Computer Scientists,2012

5. Web-based B2B portals;Clarke;Industrial Marketing Management,2003

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1. THE POWER OF GAMIFICATION IN SHAPING SHOPPING BEHAVIOR;Toplum Ekonomi ve Yönetim Dergisi;2023-10-15

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