Affiliation:
1. Universitas Mercu Buana, Faculty of Economics and Business, Jakarta-Indonesia
Abstract
This study aims to discuss the effect of travel intention in Indonesia halal tourism destination. The object research is halal tourism destination in Indonesia. The independent variables obtained from the preliminary survey results are destination image, electronic word of mouth, and muslim-friendly amenities.
This study uses SEM data analysis techniques and data processing using SmartPLS. Data has collected from regional residents live in DKI Jakarta with a sample 162 respondents via survey questionnaire developed from related literature.
Research has found that destination image, electronic word of mouth, and muslim-friendly amenities have positive significant impact on travel intention to halal tourism destination in Indonesia.
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