1. Athlete brand image: Scale development and model test;Arai, A.,2013
2. Authenticating acts and authoritative performances: Questing for self and community;Arnould, E.J.,2000
3. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet, A.,2020
4. Crafting brand authenticity: The case of luxury wines;Beverland, M.B.,2005
5. Human brands in sport: Athlete brand personality and identification;Carlson, B.D.,2013