The Competition for Demand for Tourism Products in the Mediterranean Region of the European Union in the Context of Coronavirus Infection (2020-2021)

Abstract

The research relevance is predefined by the need to justify the introduction of state and regional programs of preventive economic measures for the tourism industry in regions such as the Mediterranean, as they do not have industrial potential and, in the event of emergencies, suffer significant losses and require more financial resources, assistance and time for their recovery. The research aims to identify the impact of the coronavirus pandemic on various sectors of the economy of the Mediterranean region of the European Union. The study used general and special methods such as analytical, statistical, comparative legal, as well as modeling and synthesis. It is determined that sellers of tourism products should be prepared to work effectively in shock conditions, such as a pandemic, as well as to increase the level of competition in this area. The study noted that the pandemic opens up new opportunities for the development of the tourism industry, in the context of increased competition among sellers of tourism products, there is a tendency to find new alternative ways to implement them, improve their quality level through the introduction of innovations, attracting investment, as well as new marketing strategies. The research's practical value lies in the fact that it substantiated the assumption that the tourism industry is the most vulnerable to the negative economic consequences caused by the spread of coronavirus infection in the world, especially for those regions where it is the leading sector of the economy