The relative recall effectiveness of visual and auditory presentation of advertising material.
Author:
Publisher
American Psychological Association (APA)
Subject
Applied Psychology
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Behaviorist in the Boardroom: The Research of Frank Stanton, Ph.D.;Journal of Broadcasting & Electronic Media;2008-11-07
2. Literatur;Kommunikationsform und Informationsvermittlung;1988
3. A note on the effectiveness of written versus aural two-sided messages in attitude change;Journal of the Academy of Marketing Science;1976-09
4. Studies in Interactive Communication: I. The Effects of Four Communication Modes on the Behavior of Teams During Cooperative Problem-Solving;Human Factors: The Journal of the Human Factors and Ergonomics Society;1972-12
5. The Sonic Environment of Cities;Environment and Behavior;1969-06
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