Abstract
Destination residents are important stakeholders in tourism development, and understanding residents' perceptions of tourism is the key factor in developing successful management of sustainable tourism development. However, current studies on residents' perceptions mainly focus on ecotourism or rural tourism with quantitative methods and pay little attention to residents who are living in border destinations. This paper explores residents' perceptions of tourism development in Lujiang, a small Chinese village on the border between China and North Korea. A survey of 30 semistructured interviews was conducted to examine how various factors influence residents' perceptions of the impacts of tourism. The Zaltman Metaphor Elicitation Technique (ZMET) was used to construct a map of perceived consensus, from which researchers identified 4 themes related to residents' perceptions of tourism. Moreover, this paper provides a new method for analyzing residents' perceptions of tourism development. ZMET might be a better way to obtain metaphorical information or more information from participants.