The influence mechanism of Real-Time Online Education Platform on Learner User Behavior

Author:

Mei Siyang1,She Shengxiang1,Liu Xin1,Li Feng1

Affiliation:

1. Guangzhou College of Technology and Business

Abstract

Abstract

The global outbreak of COVID-19 has triggered revolutionary changes in the field of education, especially the rise of real-time online education platform. The purpose of this paper is to explore the reasons of learner users' satisfaction and how to influence the willingness to continue using. Firstly, this paper combines the success model of information systems to construct a model of influencing factors of learner users' satisfaction about real-time online education platforms. Secondly, a questionnaire survey was conducted on 670 learners of China's real-time online education platform, then the structural equation model was used to analyze the main influencing factors of learners' satisfaction and how to influence the willingness to continue using real-time online education platform. The paper found that the professionalism and honesty of teacher quality, the usefulness, abundance, and appropriateness of content quality, as well as the technical and convenient feature of platform quality that predicted learner satisfaction, which has a positive impact on the willingness to continue using. The research provided a series of design strategies and improvement suggestions to improve the learner experience of real-time online education platform.

Publisher

Research Square Platform LLC

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