The Potentials of Balinese Diasporas as Tourism Promoters in Belgium and the Netherlands

Abstract

Abstract The Balinese diasporas exist across the globe with a unique identity and connections with their homelands, as well as displaying the glittering Bali cultural landmark. Therefore, this study aims to examine the potential and practices of the Balinese diasporas as tourism promoters in different countries. The data were obtained through a qualitative approach, literature review, observation, and in-depth interviews. A qualitative-descriptive analysis was used, with the diasporas and tourism promotional mix theory as the theoretical method. The diaspora’s theory establishes identity and expresses a relationship between foreigners and their country of residence. The theory of "Tourism Promotional Mix" stated that cultural advancement is effective with the adoption of accessible media. The results showed that the Balinese diasporas establish identity and relationships through various religious celebrations associated with their homelands. This establishes cultural practices in the community where the diasporas live and acting as tourism promoter agents. The Balinese cultural practice is further promoted through various social media, such as Facebook and the recreational activities at the Pairi Daize Park, Belgium.