Affiliation:
1. Libertas, International University Zagreb
Abstract
The paper analyses metaphor as a sociological method. To demonstrate its
methodological value, the paper centres on Zygmunt Bauman?s metaphors who
used them as a means of effectively conveying sociological interpretations
to the public. Experts can use metaphors to generate research questions, and
the public can use them to understand the world. While metaphors possess
significant heuristic power, they cannot replace empirical evidence. The
paper has implications for sociological methodology and to some extent,
sociological theory.
Publisher
National Library of Serbia
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