Regional measurement of the hotel sector development of a tourist destination (on the example of Odessa region, Ukraine)

Abstract

In the conditions of transformation of the national economy and intensification of competition in the regional tourist markets, Ukrainian hotel business enterprises have an important problem related to increasing the efficiency of filling hotel places and attracting tourist flows. One of the ways to solve this problem is to form a management measures based on forecasting the length of stay of tourists in accommodation facilities, load levels of hotel enterprises in tourist destinations of Ukraine, planning the production of competitive hotel services that can meet the needs of foreign and domestic consumers, market demand. This problem is especially important in the context of overcoming the effects of the global COVID-19 pandemic. The purpose of the article is to identify trends in the hotel business in the tourist regions of Ukraine and outline the prospects that can be realized in post-crisis conditions. The study used a statistical method of trend analysis of the dynamics of the duration of tourists in hotels, which aims at the establishing patterns of changes in the levels of the studied indicators over time, to identify the main trend of this phenomenon. The example of Odessa region proved that the evaluation of the hotel business areas are the basis for predicting spatial and temporal relationships in the regional economy for the development of hotel business in other tourist destinations, increase their competitiveness and improve the marketing of tourist flows. According to the calculations, the annual decrease in the length of stay of tourists for the period 2021-2022 in hotel establishments of the Odessa region is forecasted. The experience of experimental verification of the proposed approach to forecasting the length of stay of tourists in hotel establishments shows that the proposed research methods can form modern tools for diagnosing the current state of regional markets for hotel services and making management decisions.