The Advertising Poster: What Contribution In French Lessons?

Abstract

Our article aims to present an approach that focuses on the didactisation of advertising by proposing the key tools for successful teaching of French. These publicity documents can also be used for evaluation purposes. This being said, we are going to evoke examples of activities and approaches that a teacher of FLE can use in his class, notably in the Moroccan school with its socio-cultural specificities. The latter is an inseparable factor in the production and design of the advertising poster. Among other things, we propose an analysis of the construction of the poster at the iconic and textual level, based on a corpus composed of three advertising posters representing three different telecommunications companies: Maroc Telecom -INWI - Orange. We will review the contribution of the advertising image in French lessons. In addition, we will propose a model of methodology and approach conceived for a French course by referring to our problematic presented at the beginning of our work, namely: How to achieve a semiotic approach to the advertising poster in the French language classroom? This being said, the salient points of our study are: firstly, the semiology of the advertising image. Secondly, the cultural framework and intercultural pedagogy in relation to the advertising poster. Thirdly, advertising as a didactic support in the teaching/learning of FLE.