Abstract
Gender disparities in healthcare utilisation in South-Africa persist, with men underutilizing health services compared to women. Enhancing men’s health-seeking behaviour affects their general wellbeing and plays a crucial role in contributing to public health efforts to reduce the transmission of HIV through early detection and treatment. This article identifies the barriers preventing men from accessing health services and explores the interventions of a South African based NGO (Non-Government Organisation) which successfully addressed these barriers to improve men’s utilisation. This case study emphasizes the impact of tailoring services to target groups to increase service uptake.
Publisher
Uniscience Publishers LLC
Subject
Marketing,Economics and Econometrics,General Materials Science,General Chemical Engineering
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