When Your Enemies Become Your Allies: Investigating Liberal and Conservatives Consumers Respond Toward Brand Activism of ‘Controversial Industries’

Author:

Arli Denni

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference66 articles.

1. Ethical branding in a divided world: How political orientation motivates reactions to marketplace transgressions;T Allard;Journal of Consumer Psychology,2021

2. Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers' ethical judgments;D Arli;Journal of Business Ethics,2020

3. Social identity and support for counteracting tobacco company marketing that targets vulnerable populations;S A Baig;Social Science & Medicine,2017

4. Consumers' willingness to buy products with environmental and ethical claims: the roles of social representations and social identity;J Bartels;International Journal of Consumer Studies,2014

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