Behavioral Biases in Marketing-Reference-Cited by-同舟云学术

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Behavioral Biases in Marketing

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Guhl Daniel,Klapper Daniel,Massner Katharina,Spann Martin,Stich Lucas,Yegoryan Narine

Publisher

Elsevier BV

Reference102 articles.

1. Naivet�, Projection Bias, and Habit Formation in Gym Attendance;D Acland;Management Science,2015

2. Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products;R Adaval;Journal of Marketing Research,2011

3. Learning in the Credit Card Market

4. Consumer Response to Uncertain Promotions: An Empirical Analysis of Conditional Rebates;K L Ailawadi;International Journal of Research in Marketing,2014

5. Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data;Q Andr�;Customer Needs and Solutions,2018

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Economics of Advertising, Fair Marketing, Unusual Behaving, or Consuming;Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era;2023-08-25

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