1. Rationality for Economists;J. RISK & UNCERTAINTY,1999
2. Bounded Rationality, Ambiguity, and the Engineering of Choice;See James;J. ECON,1978
3. The magical number seven, plus or minus two: Some limits on our capacity for processing information.
4. Editor's note
5. External Search Effort: An Investigation Across Several Product Categories, 14;See Sharon;J. CONSUMER RES,1987