Explaining Agent Behavior in Agent-Based Modeling Using Subgroup Discovery

Author:

Romero Elena,Carmona del Jesús Cristóbal José,Cordon Oscar,del Jesus María José,Damas Sergio,Chica Manuel

Publisher

Elsevier BV

Reference75 articles.

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3. Building agent-based decision support systems for word-of-mouth programs. A freemium application;M Chica;Journal of Marketing Research,2017

4. Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion;B Libai;Journal of Marketing Research,2013

5. Seeding, referral, and recommendation: Creating profitable word-of-mouth programs;M Haenlein;California Management Review,2017

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