1. Paul Ohm refers to these issues as "information-quality problems;Daniel J Solove;Introduction: Privacy Self-Management and the Consent Dilemma, 126 HARV. L. REV. 1879, 1885 (2013) (citing Jon Leibowitz, Fed. Trade Comm'n, So Private, So Public: Individuals, the Internet & the Paradox of Behavioral Marketing, Remarks at the FTC Town Hall Meeting on Behavioral Advertising: Tracking, Targeting, & Technology,2007
2. Solove refers to this as "the problem of the uninformed individual;J Daniel;See Solove
3. See Calo, supra note 9; see also Sarah Gordon, Symantec Security Response;Privacy at,2003
4. noting that readership of boilerplate language "is effectively zero"). Additionally, a 2002 Yahoo report suggested that fewer than 1% of the website's visitors read its privacy policy. See MacCarthy, supra note 11, at 436; see also Fred H. Cate, The Failure of Fair Information Practice Principles;Carl E Schneider;The Failure of Mandated Disclosure, 159 U. PA. L. REV,2006