Optimizing Scalable Targeted Marketing Policies with Constraints

Author:

Lu Haihao,Simester Duncan,Zhu Yuting

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference55 articles.

1. Price fairness and strategic obfuscation;W J Allender;Marketing Science,2021

2. Research note -Does demand fall when customers perceive that prices are unfair? The case of premium pricing for large sizes;E T Anderson;Marketing Science,2008

3. Practical large-scale linear programming using primal-dual hybrid gradient;D Applegate;Advances in Neural Information Processing Systems,2021

4. Infeasibility detection with primal-dual hybrid gradient for large-scale linear programming;D Applegate;SIAM Journal on Optimization,2023

5. Faster first-order primal-dual methods for linear programming using restarts and sharpness;D Applegate;Mathematical Programming,2023

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