1. with respect to the Dow 30, the S&P 500 and the Wilshire: the betas ranged from 0.44 to 1.38. Damodaran (2001) calculates different betas for Cisco versus the S&P 500 ranging from 1.45 to 2.7. Fernandez (2004) 24 shows the calculated betas of Coca-Cola and other companies on;Damodaran;calculates the beta of Disney using daily, weekly, monthly and quarterly returns of the last 3, 5 and 10 years,1994