The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach-Reference-Cited by-同舟云学术

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The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach

Published:2022 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Lencastre Paulo de,Machado Joana César,Costa Patrício

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference95 articles.

1. Dimensions of brand personality;J L Aaker;Journal of Marketing Research,1997

2. Enhancing recall and recognition for brand names and body copy;J Ahn;Journal of Advertising,2008

3. Strategies that influence memory for advertising communication;K L Alesandrini;Information Processing Research in Advertising,1983

4. A comprehensive framework of brand name classification;S Arora;Journal of Brand Management,2015

5. Design symmetry and brand personality;A Bajaj;Journal of Consumer Psychology,2017

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