Author:
Michelon Aaron J.,Bellman Steven,Faulkner Margaret,Cohen Justin,Bruwer Johan
Reference66 articles.
1. Differences between Advertising and Program Exposure for Car Radio Listening;A M Abernethy;Journal of Advertising Research,1991
2. Habituation of the Orienting Reflex and the Development of Preliminary Process Theory;R J Barry;Neurobiology of Learning and Memory,2009
3. The Residual Impact of Avoided Television Advertising;S Bellman;Journal of advertising,2010
4. Getting the Balance Right: Commercial Loading in Online Video Programs;S Bellman;Journal of Advertising,2012
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献