An Intrinsic Integrity-Driven Rating Model for a Sustainable Reputationsystem

Author:

Wen Haiabo,Sun Shengmin,Huang Tao,Xiao Dunhui

Publisher

Elsevier BV

Reference92 articles.

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3. The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice;Hyun Tae;Psychology & Marketing,2010

4. When and how should a retailer use third-party platform channels? The Impact of spillover effects;Xueping Zhen;European Journal of Operational Research,2022

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