How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising-Reference-Cited by-同舟云学术

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How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising

Published:2006 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Poels Karolien,Dewitte Siegfried

Publisher

Elsevier BV

Reference91 articles.

1. On assessing the emotionality of advertising via Izard's Differential Emotion Scale;C T Allen;Advances in Consumer Research,1988

2. Warmth in advertising: measurement, impact, and sequence effects;D A Aaker;Journal of Consumer Research,1986

3. The impact of affect on memory of advertising;T Ambler;Journal of Advertising Research,1999

4. The role of emotions in marketing;R P Bagozzi;Journal of the Academy of Marketing Science,1999

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