Author:
Braun Michael,Moe Wendy W.
Reference27 articles.
1. The Web's New Gold Mine: Your Secrets;Julia Angwin;Wall Street Journal,2010
2. Television Commercial Wear-Out: An Information Processing View;Bobby Calder;Journal of Marketing Research,1980
3. Modeling the Clickstream: Implications for Web-Based Advertising Efforts;Chatterjee;Marketing Science,2003
4. Internet Advertising: Is Anybody Watching?;Xavier Dr�ze;Journal of Interactive Marketing,2003
5. Pulsing Policies for Aggregate Advertising Models;Fred Feinberg;Marketing Science,1992
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献