Consumer Segmentation in Retailing: Integrating Self-Organizing Maps and K-Means Clustering for Strategic Market Adaptation in Porto, Portugal

Author:

Simões Filipe,Teymourifar Aydin

Publisher

Elsevier BV

Reference48 articles.

1. References A Machine-Learnt Approach to Market Segmentation and Purchase Prediction Using Point-Of-Sale (POS) Data;Springerprofessional.De. Retrieved,2024

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3. Alternatives for logistic regression in cross-sectional studies: An empirical comparison of models that directly estimate the prevalence ratio;A J D Barros;BMC Medical Research Methodology,2003

4. Self-Organizing Maps for the Analysis of Complex Movement Patterns;H U Bauer;Neural Processing Letters,1997

5. Manifold Regularization: A Geometric Framework for Learning from Labeled and Unlabeled Examples;M Belkin;Journal of Machine Learning Research,2006

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