Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Author:
Publisher
Elsevier BV
Reference49 articles.
1. Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets;Ashish Agarwal;Journal of Marketing Research,2011
2. Sponsored Search: How Organic Results Impact Sponsored Search Advertising Performance
3. The Role of Search Engine Optimization in Search Marketing
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5. The Company That You Keep: When to Buy a Competitor's Keyword
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Search Engine Optimization: What Drives Organic Traffic to Retail Sites?;SSRN Electronic Journal;2013
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