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Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

  • Published:2010 Issue: Volume: Page:
  • ISSN:1556-5068
  • Container-title:SSRN Electronic Journal
  • language:en
  • Short-container-title:SSRN Journal

Author:

Aral Sinan,Walker Dylan

Publisher

Elsevier BV

Reference46 articles.

1. Cox's regression model for counting processes: a large sample Study;P K Andersen;The Annals of Statistics,1982

2. Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion;S Aral;Marketing Science

3. Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks;S Aral;P. Natl. Acad. Sci. USA,2009

4. Idea habitats: How the prevalence of environmental cues influences the success of ideas;J Berger;Cognitive Science,2005

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