1. Naming game with greater stubbornness and unilateral zealots
2. EBIT performance should be viewed under consideration that CMEs generally aim to maximise member benefit and not organisational profit. In doing so, they may discount their products and services, offer additional Health Insurance Ombudsman, 2013), the list of health funds available by the Australian Government;Appendices C and D list the top 100 CME assets and EBIT (earnings before interest and tax)