Establishing Market Values for Brands, Trademarks and Marketing Intangibles
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Published:1996-06
Issue:2
Volume:15
Page:47-56
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ISSN:0897-1781
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Container-title:Business Valuation Review
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language:en
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Short-container-title:Business Valuation Review
Publisher
Business Valuation Review Journal
Subject
Management of Technology and Innovation
Cited by
2 articles.
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1. Erratum;European Journal of Innovation Management;2005-06
2. The valuation of technology in buy‐cooperate‐sell decisions;European Journal of Innovation Management;2005-03