Affiliation:
1. Villanova University
2. Creighton University
3. Iowa State University
4. Rutgers University
5. Dixie State University
6. Loyola University Chicago
7. University of Winchester
8. Indian Institute of Management, Calcutta
9. University of Scranton
10. Woodbury University
Abstract
This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interconnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
23 articles.
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