1. V. Kumar (VK) is the Regents Professor, Richard and Susan Lenny Distinguished Chair, & Professor in Marketing, and Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University; the Chang Jiang Scholar, Huazhong University of Science and Technology; the Lee Kong Chian Fellow, Singapore Management University; and the ISB Senior Fellow, Indian School of Business, Hyderabad.