The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance

Author:

Sousa Carlos M.P.1,Ruzo Emilio2,Losada Fernando2

Affiliation:

1. Marketing Group, UCD Michael Smurfit Graduate Business School, University College Dublin

2. Department of Business and Marketing Management, Faculty of Business Management, University of Santiago de Compostela

Abstract

Values are an essential element explaining a person's attitudes and behavior. Therefore, it is surprising that despite the number of studies that have examined the organizational and managerial factors affecting export performance, little research has investigated the possible impact of a manager's individual values on strategic choice and the export performance of the firm. To address this gap in the literature, the authors examine the impact of managers’ values on the firm's customer responsiveness and export performance. In addition, they examine the mediating role of customer responsiveness in the values–export performance linkage. The authors explore the empirical usefulness of the psychic distance construct by examining its direct link with export performance and the extent to which it moderates the relationship between individual values and export performance. Overall, the results suggest that managers’ values significantly influence strategic decisions and the export performance of the firm, highlighting the need for more research attention in this area.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

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