Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Abstract

The authors' long-term involvement with Federal Trade Commission (FTC) attorneys and economists has enabled them to play an ongoing role in FTC matters. They have conducted scores of surveys, testified frequently as expert witnesses, and written numerous reports that have informed FTC decision making. The authors classify their input into four areas: (1) prelitigation, (2) litigation, (3) policy making, and (4) evaluation, and they describe their contributions in each area. As a result of such involvement and the work of others, marketing academic input has played and continues to play an important role in the agency's proceedings.