Sustainability and Wine Tourism

Abstract

Conscious use of resources without exceeding renewal capacity is a global priority for business. Developing sustainable behavior is important for the wine industry recognizing that pursuing sustainability is a challenge influencing food consumption behavior. The experience of wine tourism is clearly linked to sustainable and cultural aspects of the wine-producing region. Wine tourism occupies a particularly challenging position as a bridge between environment and society to achieve economic benefits by being more efficient. Furthermore, the combination of wine tourism and wine production is formed by the interaction of consumers with wine production teams and management systems. The goal of this chapter is two-fold: to have a better understanding of the visitors ‘perception and preferences regarding sustainable wine tourism and comprehend sustainable practices from Gramona Wineries. Findings may shed some light on the role of sustainability in the wine industry impacting consumers and relations with stakeholders.