Christian Ethics and Xinyong Practices Leading to Longevity Post COVID-19 Pandemic Among Chinese Family Businesses in Indonesia and Malaysia

Abstract

The emergence of the novel Coronavirus disease (Covid-19) has changed our norms and lifestyles. In facing this crisis, businesses in general are often struggling to sustain their livelihood and legacy. For Chinese family dynasties that are in their third generations, i.e. YTL Corporation Berhad in Malaysia and Lippo Group in Indonesia, they are able to apply Christian ethics and xinyong “信用” virtues that enable longevity and fostering workplace innovation during the Covid-19 crisis. Christianity business ethics and xinyong practices can be connected through routine applications of Christ-centered decision-makings that are evident in business environments and social impacts. Nevertheless, integrating cultural norms and Chinese confucion virtues such as xinyong in family businesses can be challenging in ensuring the CFBs sustainability. Hence, this chapter sheds light on the journey of the two families' Chinese dynasties, as they apply Christian faith and xinyong along with impactful actions to develop new solutions leading to longevity.