How the Metaverse Can Leverage the Business World

Author:

Rosário Albérico Travassos1ORCID,Lopes Paula Rosa2ORCID,Rosário Filipe Sales3ORCID

Affiliation:

1. GOVCOPP, IADE, Universidade Europeia, Portugal

2. Universidade Lusófona, Portugal

3. Universidade Europeia, Portugal

Abstract

The metaverse is a shared, virtual space where users can interact with each other and digital objects in real time. It has the potential to revolutionize the way we do business by providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. Metaverse can benefit businesses by providing a new platform for virtual events. The metaverse also has the potential to revolutionize the way businesses collaborate and work with each other. Overall, the metaverse has the potential to be a powerful tool for businesses, providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. More research is needed to provide reliable data for decision-making by managers, so based on these research gaps, this study aims to assess the challenges and opportunities, thus building a benchmark on how the metaverse can leverage the business world.

Publisher

IGI Global

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