1. Abrams, B. (1984, Oct. 5). TV Ads, Shows Struggle to Replace Bygone Images of Today's Mothers. The Wall Street Journal, p. 27.
2. Commentaries on Ward, "Consumer Socialization"
3. Alsop, R. (1988, Jan. 19). Mom Leaves her Mark in Loyalty to Products. The Wall Street Journal, p. 33.
4. Observation of Parent-Child Interaction in Supermarket Decision-Making
5. Belch, M. A., Belch, G. E., & Sciglimpaglia, D. (1980). Conflict in Family Decision Making: An Exploratory Investigation. Advances in Consumer Research, 7.