Corporate Social Responsibility Reporting in the Online News Letters of ExxonMobil and SPDC in Nigeria

Author:

Dikeocha Chijioke1ORCID

Affiliation:

1. Farreach Initiative for Development Communication in Africa, Owerri, Nigeria

Abstract

This study seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that: ExxonMobil (Nigeria) and SPDC (Nigeria) should make effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.

Publisher

IGI Global

Reference45 articles.

1. Corporate Communication as a Discipline

2. Collaborating with Activists: How Starbucks Works with NGOs

3. ArgentiP. (2005). The power of integration: Building a corporate communication function that is greater than the sum of its parts [Whitepaper]. Vienna, VA: National Investor Relations Institute.

4. ArgentiP.FormanJ. (2002). The power of corporate communication: Crafting the voice and image of your business. New York: McGraw-Hill.

5. AsikaN. (1991). Research Methodology in Behavioural Science. Lagos: Longman.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3