NLP Techniques and Challenges to Process Social Media Data

Abstract

Social media, a buzz term in the modern world, refers to various online platforms like social networks, forums, blogs and blog comments, microblogs, wikis, media sharing platforms, social bookmarks through which communication between individuals, communities, or groups takes place. People over social media do not only share their ideas and opinions, but it has become an important source through which businesses promote their products. Analyzing huge data generated over social media is useful in various tasks like analyzing customer trends, forecast sales, understanding opinions of people on different hot topics, views of customers about services/products, and many more. Different natural language processing (NLP) techniques are used for crawling and processing social media data to get useful insights out of this. In this chapter, the focus is on various NLP techniques used to process the social media data. Challenges faced by NLP techniques to process social media data are also put forward in this chapter.