Sweepstakes or Strategy?

Abstract

This chapter demonstrates that the Webometrics ranking of universities in Kenya is an inevitable product of strategic actions and not luck. The chapter specifically demystifies the Webometrics approach to ranking universities; analyses the trends of Webometrics ranking of Kenyan universities since 2013 when the old and new universities were chartered following the enactment of the Universities Act (2012); examines the extent to which stakeholders rely on Webometrics ranking to select universities to join, fund or collaborate with; and proposes strategic actions universities in Kenya can take to enhance their Webometrics ranking. The chapter relies on empirical research data collected from scholars, students and policymakers in Kenya collected through in-depth key informant interviews. Documentary analysis was used to collect additional data on the ranking of universities. This chapter contributes new knowledge to the understanding and application of the philosophy, approach and efficacy of Webometrics ranking of universities to enhance the scholarly performance of universities.