Affiliation:
1. Faculty of Economics and Administrative Sciences, Department of Business, Cukurova University, Turkey
2. Faculty of Economics and Administrative Sciences, Department of Business, Hakkari University, Turkey
Abstract
In this review, giving short information about the definition and historical development of social media has been aimed, but the primary focus of this review has been emphasizing salient studies about social media. Social media is not just a tool for organizing, socializing, entertaining, or building community; it has become a part of our lives today. It also has significant effects on psychology, firm profits, community health, and so on.