Is a Smarter Generation in the Offing?

Abstract

The study explored the critical determinants of behavioral intention and willingness to use smart wearable devices among Indian youth. Data were collected using a survey instrument on the youth aged between 20-30 years (N=262) in India. The results showed, performance expectancy, hedonic motivation, and habits impacted the behavioural intention of the youth. Facilitating conditions impacted the youth’s willingness to use. Behavioural intentions of the youth impacted their willingness to use smart wearable devices. Male youth moderated the effect of performance expectancy on behavioural intentions. Gender and Purpose of-Use moderated the effect of hedonic motivation and habits on behavioural intention and behavioural intention on willingness to use. Only health and fitness moderated the effect of facilitating condition on willingness to use smart wearable devices among youth. Though the study is limited to the Indian context, its implications can benefit the wearable commerce providers in designing, positioning, and marketing the products in developing economies.