Affiliation:
1. Chaudhary Bansi Lal University, India
2. Sharda University, India
Abstract
Social media has progressively grown in the last century and is now seen as a potential opportunity for various purposes, including the decision-making. Present work explores how social media platforms such as Facebook, Twitter, and Instagram etc. can be used to support the decision making process of MSMEs. The work is exploratory in nature and relevant literature has been reviewed to identify the decision making approaches at different managerial levels and how they have been integrated with the social media applications. Specific examples of Social media platforms have been discussed, considering the MSMEs’ business environment. Along with the practices, most important challenges to social media integration have also been presented.
Subject
Modeling and Simulation,General Computer Science
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献