Affiliation:
1. ISCTE, University Institute of Lisbon, Portugal
Abstract
Cesarine.com is a community of Italian home cooks. Having originated in Bologna, the network has expanded far beyond its place of origin and nowadays exists in more than 120 Italian cities. The purpose of this case study is to explore why Cesarine.com is a successful example of regenerative and community-based tourism that helps enliven and preserve the local heritage. An interview with a Cesarino was held in order to analyze their experience of being a host in the community. This interview highlights the significant role of the community in the existence of the network, the long-lasting positive impact that experiences with Cesarine have on tourists, as well as the crucial part that the network plays in fostering and preserving the local traditions and values. Furthermore, an analysis of online secondary data (Cesarine.com website, online reviews, etc.) was conducted. The analysis demonstrates that the majority of visitors are satisfied with their Cesarine experience.