The Reflections of the Digital Nomad Community on Social Media

Abstract

Digital nomads, who can be defined as individuals capable of conducting all their work digitally and frequently traveling without being tied to a fixed home or workplace, are pursuing a lifestyle characterized by flexibility and freedom. This research aims to uncover how the concept is defined on the Twitter social network, specifically within the context of the #digitalnomad hashtag. Designed as a qualitative study, content analysis was employed as the data analysis strategy. The obtained data were subjected to analysis using the qualitative analysis software MAXQDA. According to the findings, the most frequently used hashtags alongside #digitalnomad were found to be #workfromhome, #remotework, #remotejob, #workanywhere, #workfromanywhere, #freelance, #passiveincome, #entrepreneur, #travel, and #coworking. This indicates that the concept of digital nomadism is predominantly associated with financial freedom and promises individuals a more flexible lifestyle.