Affiliation:
1. Bennett University, India
2. Swiss School of Business and Management, Serbia
Abstract
In the post-COVID-19 era, digital empowerment has become significant, especially with reference to media messages and communication technologies being used to financially empower citizens. As past histories of media are leaving behind a legacy of analog and archaic forms of media content creation, new technologies are building the ‘media archaeology' of past traditions, heritages, epistemologies to generate meanings, and dialogue for new means of storytelling, thereby preserving heritage in ‘digital formats'. The study has some broader mission and objectives with more specific research questions: What are the key themes of digital literacy among community radio practitioners? Which theoretical frameworks can define digital literacy? What are the different tools of digital empowerment? Is there an emerging ‘empowering relationship' among women content creators and consumers?