An Aid of Business Intelligence in Retailing Services and Experience Using Artificial Intelligence

Abstract

The retail industry is facing a lot of changes and challenges with the transformation from brick-and-mortar retailing to omnichannel presence with the innovation of online digital and mobile commerce. That, too, the role of artificial intelligence in aiding business intelligence is indisputable. Artificial intelligence has a tremendous role in the transformation of the retail industry. Rather than a mere supplier of customer needs, they now focus on the seamless experience to their customers to retain their customers throughout their lifetime with attractive service, products, and promotion components customized with the help of artificial intelligence. These artificial intelligence tools and techniques help retailers in this aspect to provide convenience and better customer experience. This artificial intelligence enables retailers' success in the omnichannel marketing strategy with the increased usage of AI applications in consumer-based products.