Neuroleadership Strategies

Author:

Joy Sebin1ORCID,Kumar Arti Arun1ORCID,Nair Sridevi1ORCID

Affiliation:

1. Christ University, India

Abstract

In the ever-evolving landscape of the modern era, organizations face the ongoing challenge of maintaining motivated and engaged employees. Despite the substantial body of research on this topic, many organizations still struggle to effectively promote engagement and motivation among their employees. This research aims to investigate the application of neuroleadership strategies in addressing this issue. The SCARF model, based on neuroscience principles, provides a valuable framework for understanding neuroleadership strategies which address social and emotional triggers that impact engagement and motivation. It can be effectively used to drive motivation and engagement in the workplace by addressing the fundamental social and emotional needs of employees. This study employs a quantitative approach which assesses the 321 employees from different organizations in India. The results of the study would provide leaders with practical insights to boost motivation and engagement in organizations and thereby improve the effectiveness of the organization.

Publisher

IGI Global

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