How Can Higher Education Create, Deliver, and Capture Value Through Microlearning?

Abstract

The future of higher education depends significantly on the ability of these institutions to envision and manage the digital transformation process and navigate the new competitive landscape. The value of this chapter is in its review of the emerging trends in higher education, reflecting on the opportunities and threats and identifying potentially winning strategies that higher education institutions can implement to create, deliver, and capture value from microlearning strategies. The methodological approach of this research is based on a review of extant academic literature, including both conceptual and applied research that identifies illustrative good practices by means of case studies. To this end, the chapter contributes to the ongoing debate on how the higher education sector should adopt a business mentality and embrace business model innovation as a key driver to sustain the competitiveness of higher education organisations in the future, and to fulfil their mission.