Local Development and Tourism Competitiveness

Abstract

The study investigates the potential of integrating artificial intelligence (AI) in heritage tourism, focusing on its economic impact on local development and tourism competitiveness. It uses AI-driven sentiment analysis and predictive modelling techniques to analyze the economic dynamics of heritage tourism initiatives, including employment generation, revenue optimization, and infrastructure enhancement. The research also highlights the importance of balancing technological innovation with cultural preservation, with case studies highlighting successful AI-integrated projects. The study addresses challenges such as ethical considerations, community acceptance, and technical hurdles in AI implementation. The findings have significant implications for policymakers, stakeholders, and AI developers, paving the way for a more immersive, culturally sensitive, and economically beneficial tourism industry.